Comprehensive Website Redesign Leads to W³ Award for Closet America

Lanham, MD February 20, 2015

Closet America, a Lanham, MD-based custom closet manufacturer, has been awarded the Silver W³ Award for its website. The W³ Awards recognize creative excellence in websites, online video, social content, apps, and marketing programs, and honor the individuals behind these creative endeavors.  More than 4,000 firms and agencies — including ad agencies, PR firms, web designers, and more – submitted projects for award consideration in 2014, the ninth year of the W³ Awards.

Through its partnership with Washington, DC-based brand management company RepEquity, Closet America underwent a comprehensive website makeover in 2013. With a goal of improving organic traffic, raising search visibility, and generating more qualified leads, the website makeover was a major success. The redesign also resulted in a more dynamic website layout with high-definition graphics, and a more user-friendly and interactive web experience.

Closet America’s President and Founder, Skip LaBella, believes that this award reflects Closet America’s emphasis on quality across all aspects of the customer experience.  “Winning a W³ Award is truly an honor,” he says, “and it shows that we strive to be the best in everything we do. Closet America is dedicated to premium quality: from our website to the technology and materials we use to create custom closets, we are passionate about providing our customers with an excellent experience from start to finish.”

Even before winning the Silver W³ Award, Closet America was already the most-awarded closet company in the home improvement industry. Closet America has earned a spot on Remodeling magazine’s Remodeling 550 List for the past four years, has won the Angie’s List Super Service Award each year since 2011, and was recently named “Best of Houzz 2015” by Houzz, the leading website for home remodeling and interior design. In addition, the BBB has awarded Closet America an A+ rating since 2009, a testament to the company’s terrific customer service.

About Closet America

Closet America, a first-time winner of this prestigious award, was founded in 2009 and provides custom organization systems for the Washington, DC, Northern Virginia, and Maryland metropolitan areas. Its detailed and easy-to-use website caters to homeowners and commercial clients alike, displaying galleries of closets, pantries, offices, and garages and offering a step-by-step explanation of the design and installation process.

About the W³ Awards

The W³ Awards are sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only collection of more than 600 executives and top-tier professionals from various digital and visual arts firms.